Why Wool

Wool has many unique features that make it the perfect choice for carpet. What is so special about wool and what sets wool apart?
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Wool is a protein fibre formed in the skin of sheep, and is thus one hundred percent natural, not man-made. Since the Stone Age, it has been appreciated as one of the most effective forms of all-weather protection known to man, and science is yet to produce a fibre which matches its unique properties.


Source: Campaign for Wool

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As long as there is grass to graze on, every year sheep will produce a new fleece, making wool a renewable fibre source. Woolgrowers actively work to safeguard the environment and improve efficiency, endeavouring to make the wool industry sustainable for future generations.


At the end of its useful life, wool can be returned to the soil, where it decomposes, releasing valuable nutrients into the ground. When a natural wool fibre is disposed of in soil, it takes a very short time to break down, whereas most synthetics are extremely slow to degrade.

Natural Insulator

Wool is a hygroscopic fibre. As the humidity of the surrounding air rises and falls, the fibre absorbs and releases water vapour. Heat is generated and retained during the absorption phase, which makes wool a natural insulator. Used in the home, wool insulation helps to reduce energy costs and prevents the loss of energy to the external environment, thus reducing carbon emissions.


Wool fibres are crimped, and when tightly packed together, form millions of tiny pockets of air. This unique structure allows it to absorb and release moisture—either in the atmosphere or perspiration from the wearer—without compromising its thermal efficiency. Wool has a large capacity to absorb moisture vapour (up to 30 per cent of its own weight).

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Easy Care

The protective waxy coating on wool fibres makes wool products resistant to staining and they also pick up less dust as wool is naturally anti-static.

A Safe Solution - Flame Retardant

Wool is naturally safe. It is not known to cause allergies and does not promote the growth of bacteria. It can even reduce floating dust in the atmosphere, as the fibre’s microscopic scales are able to trap and hold dust in the top layers until vacuumed away. Thanks to its high water and nitrogen content, wool is naturally flame-retardant, and has a far higher ignition threshold than many other fibres, will not melt and stick to the skin causing burns, and produces less noxious fumes that cause death in fire situations.

Shearing Wool

Every Cavalier carpet is made to exacting standards using the finest yarns and are so covered by a 2-year manufacturing guarantee, in line with the Carpet Foundation's Code of Practice, which is in turn, approved by Trading Standards UK.

In addition to our 2-year manufacturing guarantee, some of our wool carpets carry wear warranties of 10, 15 and 20 years. 

Our 100% wool and wool blend carpets benefit from our highest wear warranties due to the inherent recovery properties in wool that ensure they look better for longer.